G'Day! I'm Matthew Sinclair (M@), and I build stuff with bits. I'm an Aussie based in London. I've plied my trade around the world for almost 30 years, where I have been lucky enough to work with some of the best designers, product managers, engineers, and innovators to build great digital products, services, and platforms.
This site is the starting point for information about me and my work, blogs, coaching, projects, speaking, and other random things that keep me interested and engaged. Please say hello!
The goal of this site – on top of housing my blogs and other contact info – is to capture everything I know about engineering leadership. It will take some time to complete, but I hope to fill out as much detail as possible and share it openly with the community.
Don't hesitate to contact me (via the channels below) if you want to know more!
Technology matures along a loop: open protocols, then platform enclosure, then a reset. The friction that has always made platforms stick is the cost of software — and agentic coding is repricing exactly that.
Every disruption expands the pie of what's possible. But a bigger pie is not the same as a bigger slice for everyone. Both the optimists and the mourners are half right.
Facts alone were never enough. In a world saturated with data-free slop, narrative is how you carry truth through the noise.
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